What to put in a motion video brief

The brief is plain text with 3–8 points, not a script. The director writes the voice-over and picks the graphics itself, so facts matter more than wording. Must have: (1) what it is and for whom — one sentence; (2) 2–4 concrete benefits or features, ideally with numbers (“1224 channels”, “in 10 minutes”) — numbers become counters and gauges and are spoken as words; (3) one pain the product removes — it becomes the hook in the first seconds; (4) what to do and where — site, button, section — this goes into the final title. You do not need to describe format, length or style — those are set on the page. For a specific scene, add a hint right into the brief: “end with a manual vs autopilot comparison”, “show a 10-minute timer”. Bad example: “tell how great our service is” — without facts you get generic text with no graphics. Speech length: 30 s ≈ 90–105 words, 45 s ≈ 115–140, 60 s ≈ 150–175; split longer topics into several videos.