Motion videos: what they are and when to use them

A motion video is a 30–60 second ad or explainer where text and graphics are the main visual rather than footage: kinetic phrases, counters, charts, buttons, calendar, timer, 3D text and a live fluid background. It is built by code to the words of the voice-over, so every element appears exactly on the voice. Where: Content Factory → Motion videos → New. After launch: the AI director writes the voice-over text and storyboard from your brief, a voice narrates it, the engine renders frames (on a GPU if premium graphics is on), then everything is mixed with music and sound effects. Usually 5–10 minutes. Good for: product, feature or plan ads; launches and announcements; facts and numbers (the director turns them into counters and gauges); step-by-step processes; before/after comparisons. Not for stories with real people, real UI or food demos — use the regular stock video or AI blogger for that. A finished video has “Repeat with the same settings” (new text and scene on the same brief) and “Redo” with a style change — only the frames are rebuilt, with no new AI or voice cost.